put yourself in your customer's shoes; they have an inbox full of marketing emails like yours. What will make your email stand out? And don't neglect the pre-header. As probably over 50% of your audience checks email on mobile, you can use this as an extension of your subject line, to give more information about the content of the email and ultimately another
reason for your customer to open your emailto gain recognition among competitors, selling the story is more important than the product itself. As a designer and illustrator, by heart I always incorporate an interesting image of a hero. It can be a simple drawing or an animated gif with targeted email list a very strong message. Let's leave some space for the audience to guess the context, and even include an element of humor to make them want to know more.
Email marketing is part of brand building and one of the ways to secure customers. Luke Greenfield , email marketing manager at Pinnacle (formerly Pinnacle Sports) Luke GreenfieldIt's important to be data-driven, not just data-driven. It is very easy to fall into the trap of changes without relying on data to validate your assumptions. This can be achieved by conducting qualitative and quantitative research on your followers to help inform the changes you need to make. Once you have defined the areas you need to work on, identify the metric(s) you should measure against and run longer-term AB tests for validation. This will ensure that the changes are robust and, ideally, statistically significant. Joseph Crane.