Email marketing associate at Tough Mudder Email Marketing Strategy - Know Your Audience London's top marketers dive into creating email campaignsWhat is essential to consider is your target demographics, their expectations, and how their experience or journey will unfold. Your influence window is incredibly short, and as an email marketer, it's your job to persuade the recipient to engage with the organization within that time frame. So how do you do this? What I've found successful is working with colleagues who have a closer relationship with our audience to understand what they want and how to give it to them. Knowing your audience is half the battle. The other is proper marketing for them.
Using segmentation, I was able to fax list personalize campaigns by leveraging content that provided additional value to the consumer, which drove sales, and with a few small design changes, I changed the layout on-page to put more emphasis on the elements that resonated the most with our database, improving engagement and leads. Kath Pay , CEO of Holistic Email Marketing London's top marketers dive into creating email campaigns When creating calls to action, keep in mind that email is a push channel and website is a pull channel – a key difference that is often overlooked when creating CTAs for emails. With an attraction channel such as a website, the customer is there because they were attracted to the website by wanting to accomplish a task that they set for themselves and have a mission.
Whereas with a push channel like email, we marketers push our offers to them and suggest Would you like to, Why not consider. This means the buyer is more likely to be closer to the top of the buying funnel with email, rather than closer to the bottom of the funnel like with search or website. Everything has to do with intention. Keep in mind that CTAs are the trigger for action and we need to make sure that we ask them to take the . If the trigger doesn't suit where they are in the purchase funnel, they're less likely to convert. Hadar Graf , author of this article, Marketing Manager EN Markets at ActiveTrail Hadar GrafI hope you have benefited from these tips from this set of truly inspiring digital marketers.